Privacy e social network: ecco come tutelarsi per non avere guai

Fonte: Primadanoi.it INTERNET. Se sapessi che il vicino di casa o il tuo professore possono accedere al tuo profilo e al tuo diario on-line, scriveresti le stesse cose e nella stessa forma? Se vedi tua figlia turbata, le chiedi come è andata la giornata sui social network? I contenuti che hai pubblicato potranno danneggiarti nella ricerca … Read more

Truth and Lies of Social Media ROI

    [Originally posted on the Huffington Post.] ROI (return on investment) is probably the most commonly used and most misunderstood word in social media marketing today. It seems to have emerged as the go-to buzzword that social media marketers throw at the finance department when they want to relate to them. But two problems exist: … Read more

Why Facebook Is Here to Stay

[Originally posted on the Huffington Post] Facebook has dominated the headlines in the past weeks due to its bold $16 billion acquisition of WhatsApp. This news buried another conversation that had previously been getting a moderate amount of attention: Some were beginning to question whether Facebook has a place in the world 10 or 20 years … Read more

Big data must become ‘people data’

By Dominique Delport, Global Managing Director, Havas Media Group Search the big data hashtag (#bigdata) on Twitter and you’ll find, on average, around 30-50 posts per minute. There are also organisations such as Big Data Week and Big Data Blogs all dedicated to the Big Data debate. The new millennial consumer is already in charge and there is no doubt that … Read more

L’INTEGRAZIONE TRA CANALI MEDIA PER USCIRE DALLA CRISI?

  “Crisi = Opportunità” Stiamo tutti reagendo alla crisi. Anche la nuova comunicazione fatta di social network, di nuove relazioni e servizi sulla rete può contribuire ad uscire dall’empasse e creare  valore aggiunto. E’ proprio questo il momento in cui le aziende devono  sperimentare nuove forme di integrazione tra i canali (media) di comunicazione on … Read more

THE WORLD’S TOP 10 MOST INNOVATIVE COMPANIES IN STYLE

1. COUNCIL OF FASHION DESIGNERS OF AMERICA For giving the fashion industry a conscience. Taking Diane von Furstenberg‘s lead, the CFDA is striving to help young designers get a leg up in the fiercely competitive industry by issuing scholarships, launching a Fashion Incubator in New York, and providing social platforms for making connections (such as a recent fashion-and-tech event … Read more

What Will Branding Look Like In 2014?

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  [Originally posted on Forbes.com.] Among the trends that will reshape the U.S. and the world in 2014 and beyond—including guilt money, secession, hacking, even gut bacteria—one thread tying them all together is their strong implication for branding. Whether it’s personal, product, company or country branding, it all comes down to stories, those that marketers tell … Read more

Marian Salzman’s Trends

As the short-order trend observer becomes ubiquitous, trend master chef Marian Salzman, an award-winning trendspotter of two decades and CEO of Havas PR, provides her unique insights with a penetrating focus in 14 forecasts for 2014. Pope Francis’ master branding, boomers rethinking the meaning of life to an unparalleled degree, the age of millennials being … Read more

THREE FOR THREE: HONORED TO BE ON PR NEWS’ CSR A-LIST AGAIN

For the third year that PR News has assembled its CSR A-List, Havas PR has been on it. This year, we were one of eight honored for our long-term commitment tocause. Among our good work: mandating 100 hours of service from every staff member, donating more than $1.3 in time and money as part of our Baker’s Dozen … Read more